Update: Deal over
Today only 01/24, through 11:59 p.m., PT you can snag Amazon Prime membership for just $72 (27% off)! This is a rare offer. Normally Amazon Prime goes for $99.
Officially this offer is only for new members, but if you already have 
Prime and would like to get the discount, there’s a workaround. You can buy a gift membership for $72 and use it on your own account.
Here’s how:
- Go here and add a git membership to your cart
- When asked for the recipients email, enter your own email address.
- Choose a date (up to a year from now) you want the gift membership to be emailed. You can choose to have it emailed on the date your current Prime membership expires.
- A Prime membership redemption code will be emailed to you.
- Enter this code when your Prime membership expires to extend your membership. Note: If you redeem the code while your Prime account is still active, you will just receive instead a $72 Amazon credit to your account.
Amazon Prime Benefits Include:
- Free Two-Day Shipping on millions of items with no minimum order size.
- Free unlimited photo storage in Amazon Cloud Drive
- Read free books each month through Kindle First and the Kindle Owners’ Lending Library
- Early access to select Lightning deals on Amazon and at MyHabit.com
- Instant streaming of thousands of movies and TV shows with Prime Instant Video.
(Thanks A.D.The Man for the tip)