Update: Deal over.
Amazon has currently dropped the price on this to its lowest ever from Amazon at on only $5.96!
“ThermaCare Neck, Wrist & Shoulder HeatWraps are designed to conform to your neck and shoulder so you can experience long-lasting heat relief throughout your day. Patented heat cells penetrate deep into tissue, increasing blood flow to stop pain and accelerate healing. Single-use wraps can be applied to sore muscles and joint areas of your neck, shoulder, upper back and wrist.”