Update: Deal over.

Sony 55-Inch 4K Ultra HD Smart LED TV – Link

Amazon has this on sale as a rime Day deal for only $499.99 shipped!

This was selling for $699.99 yesterday and is now its lowest ever.

• Dimensions (W x H x D): TV without stand: 49.1″ x 28.8″ x 3.1″, TV with stand: 49.1″ x 30.4″ x 9.4″
• Smart Functionality gives you access to your favorite apps and content
• 4K Ultra HD resolution produces incredible clarity for a more lifelike picture
• Backlight: Direct-Lit LED
• Refresh Rate: 60Hz (Native); Motionflow XR 240 (Effective)
• Inputs: 4 HDMI (HDCP 2.2/HDMI 2.0a), 3 USB
• Accessories Included: Remote Control (RMT-TX200U), Batteries (R03), AC Power Cord: (Pigtail, US plug type, 2pin, straight shape), IR Blaster (1-849-161-11), Table Top Stand (Separate, assembly required)