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“Even with brushing twice a day, plaque still builds up between teeth, which can affect the health of your gums. Introducing Colgate Total Clean-in-Between toothpaste. Its micro-foaming formula reaches all around teeth and along the gumline to help fight plaque. In fact, it reduces 83% more plaque germs vs. regular fluoride toothpaste 12 hours after brushing, to help maintain the health of your gums.”